Everybody knows how to send an email, but the challenge is knowing how to send the right email to the right audience at the right time. Using marketing automation, we have helped clients send personalized emails that grab attention and don't get dumped straight into the trash. Using pre-built workflows, our clients are also able to send a series of perfectly timed automated emails that encourage action and generate repeat business.
You have probably received marketing emails that are clearly not intended for you. If you don't have kids, you probably don't need to learn how to prepare your kids for the upcoming school year. By using a contact’s website activity history, you are able to identify where they are in the buyer’s journey. Then you can send them targeted emails that have educational or promotional content that meets each lead or customer where they are at in the buying process. Targeted and well-timed emails are proven tools to significantly increase your conversion rates.