Social Media and Search Ads
81% of the population has a social media profile. That means they are constantly connected with the rest of the world and likely have hundreds of interactions with other people and companies on social media platforms everyday. With social media advertising, you can easily become one or more of those interactions. Social media is one of the only platforms where you have access to a majority of the U.S. population but can also target exactly who you want to view your ads.. For example, if you think it's the best strategic move for your company, you could show your ads specifically to Trendy Moms with Crockpots in Nashville, TN.
Google search ads (or Adwords) are also a valuable tool in your internet marketing toolbox. With search ads, consumers are presented with ads that are tailored to their interests. When they search for a product or service that you provide, your ad will be displayed at the top of the search listing page. Instead of paying for ads that go out to everyone and their dog who aren't looking for your product or service, you can specifically target those who are looking for your solution to their problem.
Search ads are great for bringing in business quickly while you let your SEO efforts take the time they need to start ranking your website on the first page of Google results organically.