PAID DIGITAL ADS
Google search ads (or Adwords) are also a valuable tool in your internet marketing toolbox. With search ads, consumers are presented with ads that are tailored to their interests. When they search for a product or service that you provide, your ad will be displayed at the top of the search listing page. Instead of paying for ads that go out to everyone and their dog who aren't looking for your product or service, you can specifically target those who are looking for your solution to their problem.
Search ads are great for bringing in business quickly while you let your SEO efforts take the time they need to start ranking your website on the first page of Google results organically.